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Tag Archive: branding

UPDATED: A Denver graphic design firm’s explanation of graphic design & branding

UPDATED: A Denver graphic design firm’s explanation of graphic design & branding
Isn't branding and graphic design all the same at the end of the day? Nope! Here's how graphic designers can help with branding, how graphics and branding intersect with one another, but how they are also different.
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Website 101: Digital Marketing, SEO and Brand Awareness

Website 101: Digital Marketing, SEO and Brand Awareness
A website is critical in 2019. A business can no longer function properly without a website. As the digital world continues to expand into different aspects of business, it’s important to let the professionals handle your business’s website.
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Determining your brand voice

Determining your brand voice
Monday we took a deep dive into determining the audience of a business. By having a specific, targeted audience, the best digital marketing companies in Denver can develop a truly intentional plan to reach the right people. Once the audience of a business has been determined, the next step a digital expert, like us, must take is identifying the voice of a brand. Basically, if an audience is who a brand is talking to, voice is how they’re saying it.
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Maintaining brand loyalty through digital marketing

Maintaining brand loyalty through digital marketing
Consumers have a higher expectation than ever and the experience they have with a brand is the tell-all for future shopping. In fact, seventy-eight percent of millennials make mention that a brand must work harder to gain loyalty than it did in their parents’ day.
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Why Do You Need A Brand Style Guide For Your Business?

Why Do You Need A Brand Style Guide For Your Business?
As your business grows, so does your marketing collateral collection. When you started your business, you likely had a logo designed, created a website and ordered some business cards with maybe a few other promotional pieces. If you’ve worked with the same Denver graphic design firms since the beginning, they should know your style. Each creative who works on your account, however, has to get up to speed on your preferences and guidelines. That takes time and money!
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