One of the social media trends in 2023 that continues to dominate is short-formed video content. About every major social media platform has its own form of short-formed content. Instagram’s version is called Reels. 

Although Reels is a fairly new feature, it already has 2.35 billion monthly active users. If you want to start using Reels, check out this guide and get the help of social media marketing services in Denver to handle them. 

What are the benefits of using Instagram Reels?

Instagram Reels is a feature that allows users to create 15-second video clips set to music. These videos can be shared to their stories, explore feed and the Reels tab. The convenient thing about Reels is that these videos can be created directly on the app, so you do not need extra software. 

Social media marketing services in Denver have seen that many companies have started to add Reels to their existing social media strategy. Some of the top benefits of using Instagram Reels are that it’s budget-friendly, boosts engagement and builds trust. 

It boosts engagement because people are more likely to interact with a video than a photo or a link. Reels can also help build trust, as brands can show a more authentic side by sharing behind-the-scenes looks at the staff and work. 

Lastly, Instagram Reels can be a budget-friendly way to do video marketing. These kinds of videos do better when it looks like they have been recorded on a phone rather than a professional camera. 

How to create an Instagram Reel

Tap the plus sign and record

To get started, click on the plus sign on the app. From there, you can record your video or upload existing footage. 

Make some edits

Instagram makes it easy to edit your videos. You do not need to use another app. It allows you to trim video clips, sync to audio and slow or speed up clips. Users can also draw on their videos or add text and stickers to them. 

Pick out an audio

Audio is a big thing for Reels. Adding audio to your videos can expand your reach. You can choose audio from the extensive audio library that is provided. Not sure what audio is trending? Then spend a few minutes scrolling through Instagram’s Reel feed. 

Adjust the settings

After your video is all set, you want to adjust the settings. You should add a caption, hashtags, location and choose a photo cover. Instagram allows you to edit a Reel cover, select a frame from the video or add your own picture. 

Post and share the Reel

Before you hit post, decide if you want that Reel to show up on your Instagram feed or Facebook page. Once you do, then make sure those settings are added. Instagram also allows you to schedule these videos directly on your page. 

Start making Reels with the best social media marketing services in Denver!

At Denver Media Group, we have professionals who can not only create engaging Reels but also manage your company’s social media presence. Our team can tailor a social media strategy that fits your company's marketing goals. Contact us today!