Every social media platform has a specific purpose and audience. Denver social media management experts suggest you take into consideration which social media platforms your company should be active on. Some social media platforms are more beneficial to companies than others. 

If you are B2B, then you should be on LinkedIn. This social media platform has over 830 million users in more than 200 countries. From allowing you to network with other professionals to hiring qualified employees, LinkedIn is a must-have for all companies. Our Denver social media management company wants to share how LinkedIn can help your business grow. 

What is LinkedIn?

LinkedIn is a social media network for professionals to connect, share and learn. This powerful platform is great for developing your brand, sharing content and reaching new talent and audiences. Users create a profile and add information about their work history, skills and education. As for companies, they can create business profiles that display what their company does, posts and job postings. 

Who uses LinkedIn?

When it comes to LinkedIn users in the United States, the gender demographic is equally represented. 25% of US men and women say they use LinkedIn. However, around the world, the number of LinkedIn users is a little different. 57% of users are men, and 43% of users are women. 

As for the age of US users, here is a breakdown:

• 16% are 15-25 years old

• 27% are 26-35 years old

• 34% are 36-45 years old

• 37% are 46-55 years old 

• 29% are 56+ years old

How LinkedIn can help businesses grow

Contact with professionals

Whether you are a B2B or nonprofit, reaching professionals is important. In a B2B, these professionals are who will buy your products and services. LinkedIn makes it easy for businesses to reach their target audience. You can create posts, share videos or even direct message them about your products and services. Businesses can even advertise directly to their target audience. 

Publish content

Another great feature of LinkedIn is the content sharing feature. Users can directly publish content, such as blog posts or announcements, to the platform. It is a good content marketing strategy because it raises awareness and grows your LinkedIn network. Plus, it will increase the chances of executives reading your posts. A report found that 45% of LinkedIn article readers are managers, VPs, directors and c-suite executives. 

Find new talent

Aside from helping your business grow by generating leads, it can also help you get great new talent. LinkedIn allows businesses to post job listings. The reason why many businesses decide to post their jobs on this social media platform is that it attracts top candidates via jobs that you may be interested in. On top of that, it makes it easy for companies to manage applicants right on LinkedIn. 

Grow your company’s online presence with the best Denver social media management!

Is it time to hand your social media marketing off to someone else? At Denver Media Group, we help companies manage their social media. Our team of digital marketing experts can handle everything from creating content to managing social media accounts. Contact us to learn about our social media management services.