LinkedIn Helps Your Business Grow
2018 May 21
Have you joined LinkedIn yet? If you haven’t, you are truly missing out on one of the largest professional networks out there. If you have, you may still be missing out on one of the key networking tools available to you!
LinkedIn is essentially a platform that can help you connect with like-minded professionals from both your own and supporting fields. It is a social media platform that can help you find a job, but it can do much more in terms of networking and growing your business as well.
If you just filled out your resume form on LinkedIn and stopped there, it is important to know that there is so much more to using the site to your advantage. There are many enthusiastic individuals just waiting to do business and network with people like you. All you need to do now is show them that you are worthy of it.
You can network with potential new partners as well as prospective clients for your business through LinkedIn. Here’s how:
You may have already known that checking one’s email is the favorite pastime of internet users across the world, but do you know what ranks second? Online searching!
LinkedIn is the perfect tool to benefit from this important statistic. If you optimize your LinkedIn business profile to include keywords relevant to your target audience (potential partners and customers alike), you will get a number of opportunities to grow your business.
Get into the mindset of someone who may want to use your services or potentially partner with you. For instance, if you’re running a web design company, you could increase the likelihood of people visiting your profile if you were to add “web design experts,” for instance, to your description.
You can also carry out a small keyword search and optimize your LinkedIn business page to make your page discoverable by others.
Shift the focus from who you are to what you are good at and how you can help accomplish your target audience’s goals.
Get The Crowd Going
Do not focus on just any crowd; try to attract a crowd that really matters (i.e. - your target audience). Use LinkedIn for what it is: a professional social networking website.
Generate thought-provoking content while keeping your target audience in mind.
If you’re running a health and wellness spa, for example, you can generate content that may describe the benefits to the different types of treatments you offer at your facility. This will show how your services can benefit people who, for example, might be stressed out and need a vacation or a simple getaway weekend.
You may have a blog on your website that you can share to work using the same principle, too.
You can also leverage LinkedIn’s Answers and Groups. You can post questions of your own or answer other people’s questions to demonstrate your knowledge and expertise in a certain field. You can sell your skills and attributes as a business to attract members of your target audience like potential customers.
Gradually, people will want to connect and do business with you when they see you’re consistent in your efforts to help solve their problems.
Are You Ready To Optimize Your Business Profiles...
...on social media? Contact the Monsters at Denver Media Group to help!Contact The Monsters!
Posted In: Social Media and Digital Marketing